SCOTT HALLORAN
Graphic Design & Illustration
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LET'S MOVE

 

 

Let’s Move! is a comprehensive initiative, launched by the First Lady, dedicated to solving the challenge of teenage obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. Originally this campaign was directed to kids 12 and under. I wanted to rebrand the campaign towards teens and young adults who have a habit of making unhealthy life choices as they get older. This project was created while attending Lesley University as a part of a rebrand for the class.

 

 
 

Mobile Fitness App

I created a mobile fitness app for the campaign so users can login and set up a plan to a healthier lifestyle. Once you add in the details about yourself, it will create a few plans to choose from on how to exercise and eat better to get on track to being healthy. Whether you want to lose weight or gain weight, the Let's Move app will put you on track to achieve your goals.

 
 
 
 
 

24x26 Poster Series

Brochure Series

 
 

Merchandise

Website